Case study / Cannabis shop, online store, brand

A neighbourhood cannabis shop with a calm, premium online store: choose by mood, reserve in minutes.

Web designBrand identityArt direction
Jar, bubbles and a glass flower on blue satin 2026
Year
2026
Scope
Web design, brand identity, art direction
Niche
Cannabis retail, adults 21+
Format
Online shop with reservation, pickup and delivery
Languages
English
01 / The task

The goal: an online shop that feels like a calm, well-kept apothecary and not like a smoke shop, where the customer picks by how they want to feel.

02 / What we made
  1. A shelf sorted by moodCalm, focus, social, sleep, instead of strain jargon.
  2. Batch passportEvery product shows THC, CBD and terpenes.
  3. Reserve or deliverReserve online and collect in about fifteen minutes, or book a delivery slot.
  4. The shop's own goodsBongs, papers, grinders, trays, lighters, ashtrays and canvas shoppers.
03 / The pages

THE PAGES

Tap any page to see it large.

Mellow Lane: Home
01 Home

The home page asks how you want to feel, with mood shortcuts instead of strain names.

Mellow Lane: Shop
02 Shop

The shelf, sorted by mood: calm, focus, social, sleep.

Mellow Lane: Strain page
03 Strain page

A batch passport with THC, CBD and terpenes for every product.

Mellow Lane: Visit and delivery
04 Visit and delivery

Reserve online and collect in about fifteen minutes, or book a delivery slot.

Mellow Lane: Goods
05 Goods

The shop's own goods line, from grinders to canvas shoppers.

Mellow Lane: How it works
06 How it works

How ordering works: choose, reserve, then collect or have it delivered.

Mellow Lane mobile 1Mellow Lane mobile 2Mellow Lane mobile 3
07 Mobile

The same shop on a phone.

04 / Images

The images that carry the site: glass, bubbles and satin, lit like a product shoot.

Jar, bubbles and a glass flower on blue satin
Hero, jars and a glass flowerArt direction
Mellow Lane goods lineup
Mellow Lane goodsProduct set
05 / Brand look

LOGO, COLOUR,
TYPE

Mellow Lane star markMellow Lane
Logo / Wordmark
Mellow Lane star markStar mark

Palette

Holographic accent for stickers, buttons and underlines

Typefaces

Aa
Display
Bodoni Moda
Aa
Text and labels
Instrument Sans, DM Mono

WANT A SITE
LIKE THIS?

Tell us what you sell. We will design the first screen.