Case study / Private expeditions, scrolling one-pager, brand
Five extreme private expeditions on a page that is one single day: scroll moves the clock, and each place arrives at its own hour.
Web designArt directionMotion
2026
01 / The task
The goal: sell five extreme private expeditions to very rich, very bored adults, on a page that feels like a single day rather than a catalogue.
02 / What we made
- Scroll is timeThe sky runs from midnight through dawn, noon and dusk back to night.
- Each place at its own hourA glacier at dawn, a square at first light, black water at noon, a concrete city at dusk, a lava lake at night.
- Photos without framesPictures dissolve into the sky, so each place arrives like weather.
- Sold onceEvery departure is sold once, to one party. Prices are on request.
03 / The pages
THE PAGES
Tap any hour to see it large.
01 Intro
The page is one day: scroll moves the clock, and the sky starts at midnight.
02 Svalbard, 06:00
06:00, a glacier at dawn.
03 North Korea, 09:00
09:00, a monumental square at first light.
04 Louisiana, 13:00
13:00, black water at noon.
05 Abandoned city, 19:00
19:00, a concrete city at dusk.
06 Afar, 23:00
23:00, a lava lake at night.
07 Mobile
The same day on a phone.
04 / Images
Photographs that melt into the sky: no borders, no cards, one continuous day.
Svalbard, dinner inside a glacierArt direction
Afar, a night on a lava lakeArt direction
05 / Brand look
LOGO, COLOUR,
TYPE
The Unlisted
Logo / WordmarkThe Unlisted
Wordmark on paperPalette
The sky itself is the accent: it shifts from midnight to dawn to noon and back
Typefaces
Aa
Display
Newsreader
Aa
Text and labels
Geist
WANT A SITE
LIKE THIS?
Tell us what you sell. We will design the first screen.
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